GCDS KIDS

Literally "God Can not Destroy Streetwear" or - in one of the thousand interpretations - "I swear I'll stop tomorrow". A contemporary language used by Giuliano Calza, GCDS creative director, who pervades the collections of this brand, born in Milan in 2015, with the clear objective of speaking directly to its peers. Succeeding. Thanks to a perfect match between metropolitan inspiration and Italian tailoring: sweatshirts, t-shirts, Bermudas, hats and backpacks with vitamin colors, playing with patches and continuous quotes from the brand. In GCDS, the logo is once again part of the design, as if it were a decoration or an embellishment. A hymn to streetwear, which interrupts, with a charge of energy and irreverent irony, years of minimalism and understatement.

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